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Insights on ecommerce, marketing strategy, and growing your online business.

Introducing Stock Pigeon: AI-Powered Inventory Management for Shopify
Product

Introducing Stock Pigeon: AI-Powered Inventory Management for Shopify

Stock Pigeon brings enterprise-level demand forecasting to Shopify merchants of all sizes. Learn how AI can help you optimize inventory levels and never miss a sale.

Lucas Barnes·November 15, 2024
7 Proven Ways to Reduce Cart Abandonment in 2025
Ecommerce

7 Proven Ways to Reduce Cart Abandonment in 2025

Cart abandonment costs ecommerce businesses billions annually. Here are data-backed strategies to recover lost sales and improve your checkout conversion rate.

Lucas Barnes·October 28, 2024
The Complete Shopify SEO Guide for 2025
SEO

The Complete Shopify SEO Guide for 2025

Everything you need to know about optimizing your Shopify store for search engines. From fundamentals to advanced tactics, this guide covers it all.

Lucas Barnes·September 20, 2024
Google Ads Agency vs. DIY: When to Hire Professional Help
Marketing

Google Ads Agency vs. DIY: When to Hire Professional Help

Google Ads can deliver incredible ROI or drain your budget. Here's how to decide whether to manage campaigns yourself or hire an agency.

Lucas Barnes·August 15, 2024
Ecommerce Conversion Rate Optimization: A Data-Driven Approach
Ecommerce

Ecommerce Conversion Rate Optimization: A Data-Driven Approach

Learn how to systematically improve your ecommerce conversion rate using data, testing, and proven optimization tactics.

Lucas Barnes·July 22, 2024
How to Choose an Ecommerce Agency: A Practical Guide
Strategy

How to Choose an Ecommerce Agency: A Practical Guide

Evaluating ecommerce agencies and consultants can be overwhelming. Here's a framework to find the right partner for your business.

Lucas Barnes·June 18, 2024
5 Essential Klaviyo Email Flows Every Shopify Store Needs
Email Marketing

5 Essential Klaviyo Email Flows Every Shopify Store Needs

Email marketing drives 20-30% of revenue for top ecommerce brands. Here are the five automated flows you should have running on autopilot.

Lucas Barnes·May 14, 2024
Holiday Ecommerce Strategy: Your Complete Q4 Playbook
Ecommerce

Holiday Ecommerce Strategy: Your Complete Q4 Playbook

Q4 can make or break your year. Here's a month-by-month guide to planning and executing a successful holiday sales strategy.

Lucas Barnes·September 5, 2024
How to Budget Your Holiday Ad Spend for Maximum ROI
Marketing

How to Budget Your Holiday Ad Spend for Maximum ROI

Q4 advertising costs spike significantly. Here's how to allocate your budget strategically to maximize return during the holiday season.

Lucas Barnes·August 28, 2024